PARSED CONTENT

The web page williamsandhall.com had the following on the web page, "How to Plan a Trip." We saw that the website said " GroupBoy Scout High Adventure Trips." It also said " BOY SCOUT HIGH ADVENTURE and YOUTH GROUPS. No one knows Boy Scouts. Our owner is an Eagle Scout and Scoutmaster. Our sons are Eagle Scouts and we are long-time adult Scouters. We welcome Scouts and other youth groups. We work with Scout and Youth Leaders to provide the best canoe routes. We feature WeNoNah lightweight kevlar cano." The header had Boundary Waters as the highest ranking optimized keyword. This keyword is followed by bwca outfitters, BWCA, and Boundary Waters Canoeing which isn't as urgent as Boundary Waters. The other words williamsandhall.com used was wilderness canoe trips. ElyMN is included but could not be seen by search engines.